YouTube Insights turns months of passive viewing into a personalized, Wrapped-style experience — habits, achievements, and shareable recap cards, built natively into the platform people already live in.
YouTube has the data to answer every one of these questions — it just never surfaces it. At the same time, the platform has no recurring, highly shareable moment that celebrates a person's own viewing journey and gives them a reason to open the app beyond the feed.
Every stat is reframed as something to feel proud of, curious about, or excited to share — presented natively across mobile, tablet, and desktop.
A dedicated dashboard surfaces monthly watch time, top creators, top categories, and trends the moment a person opens it — the entry point for everything else.
Streaks, daily averages, and "insights for you" callouts turn a monthly summary into something that feels alive and worth checking in on.
Ranks the ten creators someone watched most, down to the hour and the percentage of total watch time — with quick insights like "you've watched 23% more Technology creators than last month."
A donut breakdown of Technology, Gaming, Education, and beyond — reframing raw watch history as a map of genuine interests, updated every month.
Behavior is distilled into an identity — Curious Explorer, Night Owl, Early Adopter — something people remember, relate to, and want to share.
100 videos watched, a 7-day streak, 50 hours with a favorite creator — completed and in-progress milestones gamify what was already happening anyway.
Instead of one long report, the monthly recap is a stack of stories — the same swipe-to-share format that made Spotify Wrapped a yearly ritual. Drag through it below the way a user would.
The feature is designed to pay off in return visits and referrals rather than a direct revenue line.
The UI follows YouTube's existing design language so the feature never feels bolted on.
YouTube Insights turns viewing history from passive data into a personalized experience people look forward to — combining analytics, storytelling, and achievement into one native, shareable ritual.